Evaluation Questions and Answers for Directors Commentery

1. Our media product has used forms and conventions from a real product by focussing on the artist throughout the video with tight framing and close ups to help sell the song. The poster and digipack also use this as it is a convention of R&B/pop like with Rihanna's videos. She was our main influence while making our video, digipack and poster. We made it our own by giving it a more british setting as Cambridge. This challenges the normal conventions of an R&B artist as you would expect a more glamerous city as you would expect a more glamorous city to help create emotive shots.


2. The combination of main text and ancillary texts is fairly strong the video is packed with tight angular shots of the artist full of motion. It fits well with the conventions helping to advertise the artist. The ancillary texts also focus strongly on the artist. It is all tight frames singling out the artist focussing on her help sell the song. Showing all her feelings and emotions for the person she is singing about. Ancillary texts has all the detail needed in the text and stands out with all the well edited stills.


3. We have learned from our audience feedback that we need to make sure the lip-syncing is more precise, as halfway through the video it goes slightly out of sync. Our idea of the montage of photos is nice. We had this to show the past memories she had and how they are now fading. The audience felt this went well and could clearly see what we were trying to achieve. The close ups were good and they had unusual framing of her face that fitted with the genre and conventions showing the artist advertising the song.


4. We used technology such as blogger, we used this to inform about what we had done and the processes we used it throughout the process of producing a video and advertising it. I liked using this because we more able to work from home or anywhere else with internet access. Photoshop was used to make the digipack and magazine advert. This was good to use as it enabled us to create the ancillary texts exactly how we wanted to, focussing on the artist and edited to be something that would stand out but fit with the conventions. We used final cut for all our editing, it was quick and easy to use to help us get all our editing done in time. We did get our lip-syncing done and to good standard but when we transferred it to quick time the lip-syncing went out half way through. The HD cameras were used for filming, they were good to use because they made the video look more professional.