Showing posts with label Naomi. Show all posts
Showing posts with label Naomi. Show all posts
Thursday, 15 December 2011
Magazine Advert Analysis
Analysis Of Old Student Digi Pack
I like the lay out of the images and how the lyics to the song is in the digi pack in an unusual style it is different to most others. i feel they could have tried to fit it more to the real bands style and genre of being fun but done it in awaythat they would not be copying, but over all i think the digi pack works really well and looks smart.
Use of narrative/ abstract/ performance in your video
Our video does refer to some kind of narrative; wherein our actress and actor had a relationship and is called in to question by the lyrics of the shown, we tried to represent this through our use of montage stills of the two together as well as having our actor's face in a tight frame for some of the video.
Most of the video is quite abstract; through the lack of any real acting other than lip syncing, we hoped to evoke concepts such as time moving faster with our green screening and our link to the original artist Gaga with the use of the Sci- Fi Glasses.
Most of the video is quite abstract; through the lack of any real acting other than lip syncing, we hoped to evoke concepts such as time moving faster with our green screening and our link to the original artist Gaga with the use of the Sci- Fi Glasses.
Magazine Advert Photos
Digi Pack Photos
the top two photo were used on our digi pack as we felt they fit the ideas and genre of the artist and the song compareed to the other three pictures as they were more silly and had more in the image other than just the artist.
Target Audience Research
We want to aim the video at a teenage/young people market due to the
nature of the song and the genre of it as they can relate to the events
that happen in it. 16-25 is the is the most commonly targeted of the audiences because most people of this age have access to social messaging sites, watch the most tv and buy the most music; in short they are the most influential of customers.
Because of our lack of Voyeurisms, it is more likely that we will have a more female market; those whom can empathise with the song as well as the artists values.
Because of our lack of Voyeurisms, it is more likely that we will have a more female market; those whom can empathise with the song as well as the artists values.
Analysis Of Student Music Videos - Mayday
Song : Tenbucks - Mayday
The video demonstrates obvious traits of Indie and Rock videos; shown by simple costuming, the minimalistic guitar and spray can props and the baron locations, as well as the stage performance and general natural outdoors vibe.
The relationship between the lyrics and visuals are amplifying, there is only one obvious character, a girlfriend is implied but never specified, and as for the title no one seems to be dying enough to qualify use of the term "Mayday"
The relationship between the music and visuals are much more illustrative; the pace of both is slow and the guitar in the song matches the movements of the player in the video.
There are plenty of close ups and costume changes to suit the demands of the record label, also the vandalism of the heart adds to the sense of heartbreak and Indie people doing crazy things in love, also the rock star life allows them to get away with it.
Monday, 12 December 2011
Wednesday, 7 December 2011
Script For Video Commentary
Conventions of the R&B Genre
- We mimicked the likes of Rihanna and Loick Essien's music video styles - green screening, plain backgrounds and single artist narrative and visuals
- We hoped to create an emotive atmosphere through the sparseness of some the backgrounds and lack of Gaga-esk dance number; though we tried to conform a little to a sense of Gaga style through our Sci -fi glasses prop choice.
-through stripping back we've developed the idea in such a way that challenges the commercial cinematic music video; intending to make the final product purely abot how the artist feels and the isolation, sorrow and regret that that entails.
- We chose to make our video quite basic because we believed in the case of this song simplictiy is key to create and effective and coherent narrative and also that because this specific track was written before Gaga's 2008 debut album 'The Fame' ;
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We hoped to symbolize this sense of nature and class through using conventionally British green screen backgrounds of places in and around cambridge; to the mass media this would create a feel of other worldly-ness and the unknown
- It is also with these decisions to that we challenge the conventions of all other Gaga videos. Even our ancillary dvd cover we dubbed 'Stefani' links back to the artists real name; Stefani Joanne Angelina Germanotta.
-Unlike regular R&B videos; our lacks the conventional jump-cuts, instead we used complicated greenscreen overlapping fades because of the nature of the song. Also our lack of voyuerism, because we have a female artists, were caused by our tight-framed shots and 'in vogue' clothing.
Effect of the combination of our Main Product and Ancillary Texts
- We feel the combination of main product and ancillary texts is fairly strong; it fits well with the conventions of advertising the artist in manner that creates depth and reflects our goals of stripping back the glamour.
- Because the ancillary texts focus strongly on the artist; the tight framed, minimalism of the visuals can be directly affiliated with our video, even though we purposefully avoided taking images from the video for the digipak and magazine ad, we did however keep to a sense of strict tight framed visual structures.
Audience Feedback
- we were told our choices of camera angle and visuals went well with the themes of the song, the photo stills were effective, that we could have made a better connection with the artist had we seen more of her eyes and that our lip syncing could have gone better.
- had we the chance to go back we could include a transition of some sort to include the eyes, maybe the actress putting on the glasses or taking them off; putting up a shield or revealing her vulnerability.
- unfortunately some of our lip syncing did go awry during conversion to Quicktime.
New Technologies
-We used blogger, we used this to document what we had done and the processes we used it throughout the process of producing a video and advertising it.
- Photoshop was used to make the digipack and magazine advert. This was good to use as it enabled us to create the ancillary texts exactly how we wanted to, focussing on the artist and edited to be something that would stand out but fit with the conventions.
-We used final cut for all our editing, it was quick and easy to use to help us get all our editing done in time. We did get our lip-syncing done and to good standard but when we transferred it to quick time the lip-syncing went out half way through.
-The HD cameras were used for filming, they were good to use because they made the video look more professional.
- We mimicked the likes of Rihanna and Loick Essien's music video styles - green screening, plain backgrounds and single artist narrative and visuals
- We hoped to create an emotive atmosphere through the sparseness of some the backgrounds and lack of Gaga-esk dance number; though we tried to conform a little to a sense of Gaga style through our Sci -fi glasses prop choice.
-through stripping back we've developed the idea in such a way that challenges the commercial cinematic music video; intending to make the final product purely abot how the artist feels and the isolation, sorrow and regret that that entails.
- We chose to make our video quite basic because we believed in the case of this song simplictiy is key to create and effective and coherent narrative and also that because this specific track was written before Gaga's 2008 debut album 'The Fame' ;
-
We hoped to symbolize this sense of nature and class through using conventionally British green screen backgrounds of places in and around cambridge; to the mass media this would create a feel of other worldly-ness and the unknown
- It is also with these decisions to that we challenge the conventions of all other Gaga videos. Even our ancillary dvd cover we dubbed 'Stefani' links back to the artists real name; Stefani Joanne Angelina Germanotta.
-Unlike regular R&B videos; our lacks the conventional jump-cuts, instead we used complicated greenscreen overlapping fades because of the nature of the song. Also our lack of voyuerism, because we have a female artists, were caused by our tight-framed shots and 'in vogue' clothing.
Effect of the combination of our Main Product and Ancillary Texts
- We feel the combination of main product and ancillary texts is fairly strong; it fits well with the conventions of advertising the artist in manner that creates depth and reflects our goals of stripping back the glamour.
- Because the ancillary texts focus strongly on the artist; the tight framed, minimalism of the visuals can be directly affiliated with our video, even though we purposefully avoided taking images from the video for the digipak and magazine ad, we did however keep to a sense of strict tight framed visual structures.
Audience Feedback
- we were told our choices of camera angle and visuals went well with the themes of the song, the photo stills were effective, that we could have made a better connection with the artist had we seen more of her eyes and that our lip syncing could have gone better.
- had we the chance to go back we could include a transition of some sort to include the eyes, maybe the actress putting on the glasses or taking them off; putting up a shield or revealing her vulnerability.
- unfortunately some of our lip syncing did go awry during conversion to Quicktime.
New Technologies
-We used blogger, we used this to document what we had done and the processes we used it throughout the process of producing a video and advertising it.
- Photoshop was used to make the digipack and magazine advert. This was good to use as it enabled us to create the ancillary texts exactly how we wanted to, focussing on the artist and edited to be something that would stand out but fit with the conventions.
-We used final cut for all our editing, it was quick and easy to use to help us get all our editing done in time. We did get our lip-syncing done and to good standard but when we transferred it to quick time the lip-syncing went out half way through.
-The HD cameras were used for filming, they were good to use because they made the video look more professional.
Thursday, 1 December 2011
Evaluation Questions and Answers for Directors Commentery
1. Our media product has used forms and conventions from a real product by focussing on the artist throughout the video with tight framing and close ups to help sell the song. The poster and digipack also use this as it is a convention of R&B/pop like with Rihanna's videos. She was our main influence while making our video, digipack and poster. We made it our own by giving it a more british setting as Cambridge. This challenges the normal conventions of an R&B artist as you would expect a more glamerous city as you would expect a more glamorous city to help create emotive shots.
2. The combination of main text and ancillary texts is fairly strong the video is packed with tight angular shots of the artist full of motion. It fits well with the conventions helping to advertise the artist. The ancillary texts also focus strongly on the artist. It is all tight frames singling out the artist focussing on her help sell the song. Showing all her feelings and emotions for the person she is singing about. Ancillary texts has all the detail needed in the text and stands out with all the well edited stills.
3. We have learned from our audience feedback that we need to make sure the lip-syncing is more precise, as halfway through the video it goes slightly out of sync. Our idea of the montage of photos is nice. We had this to show the past memories she had and how they are now fading. The audience felt this went well and could clearly see what we were trying to achieve. The close ups were good and they had unusual framing of her face that fitted with the genre and conventions showing the artist advertising the song.
4. We used technology such as blogger, we used this to inform about what we had done and the processes we used it throughout the process of producing a video and advertising it. I liked using this because we more able to work from home or anywhere else with internet access. Photoshop was used to make the digipack and magazine advert. This was good to use as it enabled us to create the ancillary texts exactly how we wanted to, focussing on the artist and edited to be something that would stand out but fit with the conventions. We used final cut for all our editing, it was quick and easy to use to help us get all our editing done in time. We did get our lip-syncing done and to good standard but when we transferred it to quick time the lip-syncing went out half way through. The HD cameras were used for filming, they were good to use because they made the video look more professional.
2. The combination of main text and ancillary texts is fairly strong the video is packed with tight angular shots of the artist full of motion. It fits well with the conventions helping to advertise the artist. The ancillary texts also focus strongly on the artist. It is all tight frames singling out the artist focussing on her help sell the song. Showing all her feelings and emotions for the person she is singing about. Ancillary texts has all the detail needed in the text and stands out with all the well edited stills.
3. We have learned from our audience feedback that we need to make sure the lip-syncing is more precise, as halfway through the video it goes slightly out of sync. Our idea of the montage of photos is nice. We had this to show the past memories she had and how they are now fading. The audience felt this went well and could clearly see what we were trying to achieve. The close ups were good and they had unusual framing of her face that fitted with the genre and conventions showing the artist advertising the song.
4. We used technology such as blogger, we used this to inform about what we had done and the processes we used it throughout the process of producing a video and advertising it. I liked using this because we more able to work from home or anywhere else with internet access. Photoshop was used to make the digipack and magazine advert. This was good to use as it enabled us to create the ancillary texts exactly how we wanted to, focussing on the artist and edited to be something that would stand out but fit with the conventions. We used final cut for all our editing, it was quick and easy to use to help us get all our editing done in time. We did get our lip-syncing done and to good standard but when we transferred it to quick time the lip-syncing went out half way through. The HD cameras were used for filming, they were good to use because they made the video look more professional.
Thursday, 17 November 2011
Feedback From The Class
-Lyrics and visuals went well, because when the artist spoke about the past it showed images representing the past emphasising the lyrics.
-Camera work and editing was done well and was fitting for the theme and genre with all the close ups and the unusual framing of her face in the close ups.
-Glasses were good but would have been better if we could have seen the eyes as we could have then connected with the artist more. Also you could see the green screen and the camrea in the reflection of the glasses.
-Lip sync went out of time every now and then.
-Photos were good showing the past in how they were a memory fading.
-Camera work and editing was done well and was fitting for the theme and genre with all the close ups and the unusual framing of her face in the close ups.
-Glasses were good but would have been better if we could have seen the eyes as we could have then connected with the artist more. Also you could see the green screen and the camrea in the reflection of the glasses.
-Lip sync went out of time every now and then.
-Photos were good showing the past in how they were a memory fading.
Wednesday, 9 November 2011
Montage Stills
Using stills images, we plan to make clips of montage of the characters relationship which will be in the video at relevant points. This emphasises the point of the song and gets across the emotions in the video.
Monday, 7 November 2011
Research Into Transition Types
Dissolve - Fade In/Fade Out
Dissolve is the most frequently used transition type that people use in videos as it's commonly used especially for the change of scenes or opening and closing the video using Fade In/Fade Out. For our video we hope to use it for changes of scene and also at the beginning and end of the video.
Iris - Point
Iris is one of our possible options for our video which we may or may not use depending on how it will fit into the video. If we were to use the Iris transition, it would be during one of the green screen sections where we have the background as the city street because if we shot an almost birds eye view of our lead against the green screen and added the iris point in editing.
Dissolve is the most frequently used transition type that people use in videos as it's commonly used especially for the change of scenes or opening and closing the video using Fade In/Fade Out. For our video we hope to use it for changes of scene and also at the beginning and end of the video.
Iris - Point
Iris is one of our possible options for our video which we may or may not use depending on how it will fit into the video. If we were to use the Iris transition, it would be during one of the green screen sections where we have the background as the city street because if we shot an almost birds eye view of our lead against the green screen and added the iris point in editing.
Research Into Filters and Special Effects
Green screen is used for layering two images together it is done by making the top layer transparent showing the other image below to create one image.
The process of chroma key (green screen)is to film the person or object against the green or blue screen. The blue or green screen is then, in editing, made transparent and replaced with the footage that has been filmed before or after this footage.
We are going to use this process by filming our main character in our music video in front of the green screen. Then after doing so, we will go out after filming this to get the footage to replace the green screen which will be sped up during editing to give it the effect we want.
Thursday, 20 October 2011
Rough Cut
This Rough Cut for our music video is a very short clip due to the fact that we have had problems with lost footage but using the footage that we have at the moment, we have shown the way that we have chosen to use the green screen effect. As we haven't ever done it before, it does need a bit more work to get it looking more realistic but we hope by the time we get to final cut that we will have more footage and have been able to spend more time concentrating on the editing and getting the chroma key to work as best as we can.
Wednesday, 19 October 2011
Magazine Ad Research
Magazine adverts are really good for promoting an artists new single or album as they are put in every magazine and the full page adverts are especially effective.
This ad used by Lady Gaga for "The Fame"(her début album) was featured in a lot of magazines and especially fashion magazines and its a very well known and recognizable advert. To make an advert successful it needs to be eye catching but also something that people would remember. For our advert for 'Lady Gaga - Second Time Around' we could use the Gaga style glasses we have included in the video and take a picture of our lead in the video our in the open in a grassy location or using the footage we have for green screen and have her behind that.
Alternatively we could have a background that we design a background that we use behind the lead to show a sort of graffiti style single cover almost. We have to make sure that we include the recognizable part of the advert which would hopefully be the glasses that we would use for this idea as well as the other idea above.
Alternatively we could have a background that we design a background that we use behind the lead to show a sort of graffiti style single cover almost. We have to make sure that we include the recognizable part of the advert which would hopefully be the glasses that we would use for this idea as well as the other idea above.
Monday, 17 October 2011
Filming Schedule 13/10/2011
Booked out the Green Room at the beginning of the week for 13/10/11 so we could film our green screen section of the video where we have the Cambridge centre in the background. 10/10/11
The shots we want to gain from this are some head-shots of "Lady Gaga" singing with the sunglasses (above) and also we want to get some mid shots which show the torso, or the whole of the body above the waist which can allow the body movements and expression through the arms and position of the head show the emotion of the song. 13/10/11
Booked a camera for whole day 14/10/11; we plan to shoot around town of the general public just moving in and around drummer street, these shots, without the aid of any of our actors, will be used to fill up the background for the Green Room footage. Also booked the Dark room; here there will be the narrative shots, where "Gaga" will sing to her bf to break up with; we hope the plain background will help the emotion of the shot.
Booked a camera for whole day 14/10/11; we plan to shoot around town of the general public just moving in and around drummer street, these shots, without the aid of any of our actors, will be used to fill up the background for the Green Room footage. Also booked the Dark room; here there will be the narrative shots, where "Gaga" will sing to her bf to break up with; we hope the plain background will help the emotion of the shot.
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