Rough Cut

This Rough Cut for our music video is a very short clip due to the fact that we have had problems with lost footage but using the footage that we have at the moment, we have shown the way that we have chosen to use the green screen effect. As we haven't ever done it before, it does need a bit more work to get it looking more realistic but we hope by the time we get to final cut that we will have more footage and have been able to spend more time concentrating on the editing and getting the chroma key to work as best as we can.

Magazine Ad Research

Magazine adverts are really good for promoting an artists new single or album as they are put in every magazine and the full page adverts are especially effective.

This ad used by Lady Gaga for "The Fame"(her début album) was featured in a lot of magazines and especially fashion magazines and its a very well known and recognizable advert. To make an advert successful it needs to be eye catching but also something that people would remember. For our advert for 'Lady Gaga - Second Time Around' we could use the Gaga style glasses we have included in the video and take a picture of our lead in the video our in the open in a grassy location or using the footage we have for green screen and have her behind that.

Alternatively we could have a background that we design a background that we use behind the lead to show a sort of graffiti style single cover almost. We have to make sure that we include the recognizable part of the advert which would hopefully be the glasses that we would use for this idea as well as the other idea above.

Filming Schedule 13/10/2011

Booked out the Green Room at the beginning of the week for 13/10/11 so we could film our green screen section of the video where we have the Cambridge centre in the background. 10/10/11

The shots we want to gain from this are some head-shots of "Lady Gaga" singing with the sunglasses (above) and also we want to get some mid shots which show the torso, or the whole of the body above the waist which can allow the body movements  and expression through the arms and position of the head show the emotion of the song. 13/10/11

Booked a camera for whole day 14/10/11; we plan to shoot around town of the general public just moving in and around drummer street, these shots, without the aid of any of our actors, will be used to fill up the background for the Green Room footage. Also booked the Dark room; here there will be the narrative shots, where "Gaga" will sing to her bf to break up with; we hope the plain background will help the emotion of the shot.

Attempt to contact Lady Gaga

Test footage

For our test footage for the music video, we only were able to test a few of the shots we were planning on getting. One was the walking shot down the road by the sports hall which we chose for one of the locations. We attempted this shot a few times and then decided that because of the road surface, it wouldnt work. To try and get a similar shot without taking away the location we tried to do it from just having the tripod on the pavement instead and have the camera follow the character. However in the end we decided that the shot wouldnt work too well so during filming we will substitute in another shot to replace it.

Digipak Research

A digipak consists not only of a CD case and album cover, but of a list of songs and their lyrics, band/ singer biographies and interviews, and also record company patenting details. The disc itself, in modern digipaks, include videos and special features accessible via computer or DVD player. Also downloadable content is available; music videos and tracks that are compatible with iTunes and Windows Media Player and can be copied onto portable devices such as Usb sticks, Mp3/4 players and iPods.

In our digipak for Lady Gaga - Second Time Around we hope to include lyrics and information on our singer and also all the information about the record company so it is all credited. We would love to put some extra content but this isnt particularly needed due to it being a single and the fact we are only making the video for it.

Classification Research

We are looking to target our video at ages but it will most likely need to have Parental Guidance due to mild violence and emotional scenes that may not be suitable for younger viewers so its left down to the parents to decide.

Shot List

1: Mid shot - character 1 in dark room clapping in time to music
2: Extreme Close Up - character 1 walking shoes rolling up body stopping at face

3: Close up - character 1 side ways on walking though park singing

4: Mid shot - character 1 singing to character 2, sitting either side of a table

5: Close up - character 2 

6: Long shot - character 1 singing to camera in dark room

7: Close up - character 1 side ways on walking through green screen town singing

8: Long shot - character 1 singing to camera front view green screen cambridge traffic
9: Extreme Close Up - character 1 in sunglasses in dark room
10: Long shot - character 1 singing to character 2, sitting either side of a table
11: Close up - character 1 singing to character 2
12: Mid shot - character 1  face on walking through green screen town singing
13: Close up - character 1  face on walking through green screen town singing
14: Mid shot - character 1 singing to camera in dark room
15: Long shot -  character 1 singing to character 2, sitting either side of a table
16: Close up - character 2
17: Mid shot - character 2 leaving table
18: Extreme Close Up - character 1 in sunglasses in dark room
19: Long Shot - character 1 walking face on through green screen park
20: Mid shot: character 1 singing to camera in dark room, turn away from camera

Analysis Of Student Music Videos - Saturday Night

Song : The Thrills - Saturday Night

During the video, it shows the group performing as a band with animation which for the genre, does show some characteristics of it. The location of the video is also quite genre specific as the song is an indie genre and filming down a side street with a band so it definitely demonstrates the genre characteristics.

The relationship between the lyrics and visuals in the is quite amplifying as at points in the video, you can tell that they have chosen the shot to fit with the song but at some points it is contradicting.

The relationship between the music and visuals is illustrative as during most of the video the three from the group are playing animated instruments to fit with the music

The video also has a lot of close ups of the lead of the band which in a typical music video, would be the demands of the record label to fit with the artists contract.

Feedback For T1-32 From Group 34

Coverage of posts so far
Good coverage of posts, needs a storyboard thats completed.
needs a shot list.

Quality of posts so far
Good amount of detail.
More technical vocabulary needed.

Group Feedback By T1-31

Coverage of posts so far:

• Doesn't have a storyboard
• Doesn't have a shot-list
• Haven't done a target audience research post
• No post for student music video analysis

Quality of posts so far

• The posts contain a lot of detail and embed links to other music videos and picture.
• Location photos don't have captions underneath
• No group photo!

Assessment of ideas so far...

• The in depth planning will help a lot when deciding on final ideas
• Already have a good idea of location, character's they will need to play and the how they will go about shooting each scene.

Advice and Guidance

• More detail needed when explaining posts, such as location shots and develop initial idea further.

Storyboards

Initial Ideas (Supposed to be the first post)

Our initial ideas for "Second Time Around" were that we were going to have one of us playing the lead in the videos, essentially be Lady Gaga. It would be filmed in Cambridge on Christs Piece or Jesus Green and the lead would see someone else with her boyfriend. We also thought that we could use the window at the media studio to show her sat down a bit upset but happy to be out of the unhappy relationship.